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19.06.2017 11:47
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NIKE ANNOUNCES PLANS TO REDUCE SHOE STYLES BY 25%, GLOBAL WORKFORCE BY 2%
In hard work to streamline their business and observe after their place because #1 footwear brand on Earth, Nike has announced a different business initiative dubbed Consumer Direct Offense. After seeing more pressure from your resurgent adidas and also a growing Under Armour previously before, here is the plan includes a quantity of ways to produce the brand more nimble as well as offering a faster pipeline for everyone consumers inside an ever-changing retail world. The Consumer Direct Offense is fueled by Nike’s Triple Double strategy: doubling product innovation, the velocity of production, along with the direct connections with consumers, especially inside digital retail landscape.If you desire to learn every detail in the new Consumer Direct Offense, it is possible to read the whole press release from Nike HERE, though the biggest news on the initiative that concerns us everyday sneakerheads is the emblem’s offers to reduce their quantity of footwear styles by 25%—quite a large number considering how many different types they currently create each season. Will this edit from the brand’s output mean less ‘Ultra’ Air Max sneakers as well as other arguably superfluous models? Will a whole new “quality over quantity” practice reinforce Nike’s positive image and strength from the industry? Only time will tell, but we expect this 25% production reduction to be good news to a lot of sneaker enthusiasts.While most in the Consumer Direct Offense plan seems for being quite positive, one hit is going to be “the overall lowering of approximately 2% on the company’s global workforce”, in line with Nike. While this is not so great for about 1,400 with the company’s employees, enterprise jobs is just a natural by-product in the retail industry’s growing addiction to digital and direct-to-consumer practices.

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