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daicowboysliu Offline

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01.08.2014 04:21
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Facebook Data Provide The Most Accurate NFL Fandom Map Ever CreatedFacebook Data Provide The Most Accurate NFL Fandom Map Ever CreatedFacebook Data Provide The Most Accurate NFL Fandom It's long been a dream of mankind to put together a map showing the geographic locations ofRead moreRead on

For an NFL franchise to truly be "America's Team," as the Cowboys have claimed to be for 35 years, they would need to be beloved across the nation, by more people in more places than any other team. But the Cowboys haven't won a Super Bowl in 17 years. They've struggled through mediocrity for a decade. Is the nickname accurate, out of date, or is it just an ingenious marketing ploy that has convinced pundits to repeat ad nauseam?

Ten years ago the best way to get a sense of a team's fanbase might have been to do an assessment of TV ratings for each team. These ratings were (and still are) not released in detail for public consumption. Today we have a better method for determining how many fans like each team. Specifically, finding out how many fans "like" each team.

By pretending to be an advertiser, I was able to extract some data from Facebook's over 155 million users within the United States. All data is of July 2012.

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