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20.06.2014 05:19
ngton Redskins' t antworten

<P>In 1997, with their hometown wracked by gun violence, the basketball team then known as the Washington Bullets changed its name. The move by owner Abe Pollin gave the squad a fresh start after 31 years, along with plenty of new merchandise to sell. The Wizards joined a growing list of sports teams and companies -- everyone from Taco Bell to St. John's University -- that have abandoned names and symbols perceived as offensive.</P>
<P>Now it may be the Washington Redskins' turn.</P>
<P>Following their loss in a trademark dispute before the U.S. Patent and Trademark Office appeals board yesterday, the Redskins face renewed pressure to find a name that isn't disparaging to Native Americans. While switching identities would add short-term costs, the football franchise could expand its already-large fan base by handling the rebranding gracefully and landing a wholesale jerseys china more palatable moniker, said Anne Bahr Thompson, founder of consulting firm Onesixtyfourth in New York.</P>
<P>"They could win more fans, people who think they've done the right thing," Thompson said. "It's a huge undertaking, given the history and age of the franchise."</P>
<P>A name change also would be a boon for the National Football League and licensees such as Nike Inc., if previous pro-sports team switches are any indication, said Matt Powell, an analyst for researcher SportsOneSource in Scarborough, Maine.</P>

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