Best Nike Basketball Shoes Guide by Natasha Finger
There are many different athletic shoes that a person can choose from these days. A person will choose them based on what they are needed for and if someone plays a specific sport or not. One of the top choices for a hoops player would be Nike basketball shoes.
The company was first created in 1964. When it was first founded its name was Blue Ribbon Sports www.airjordan4retromens.com Discount Air Jordan. After a short time the company changed its name to Nike after a dream about the Greek Goddess of victory by that name. A short time after that the company unveiled the swoosh as their company emblem.
The early sneakers were made with a sole that featured Air Sole units. These soles were made with bags of pressurized gas in them so they would compress at impact then spring back to size. This technology was brought to them by a former aerospace engineer www.lebron12.net Lebron Shoes Sale Online.
In 1984 the company signed Michael Jordan to an endorsement contract. Michael Jordan was, at that time, just entering the NBA and making his presence felt there and in marketing. The year after signing on with Nike his shoe became the signature model for them, the Air Jordan.
Nike was immediately put into the forefront of basketball with the Air Jordan line. Because the shoe was banned by the NBA since it did not meet the dress code Michael was fined every time he wore them. That led to even more publicity to the company, Michael Jordan, and the Air Jordan line. These fines kept them all on the news and the public's mind.
After winning the slam dunk contest in 1986 Michael became more involved in the designing of the Air Jordan line. The line started being made with lighter materials and instead of a full high top were made into a three-quarter cut shoe. Since they were endorsed by one of the biggest stars in the game and were made in non-conventional ways the sales for the Air Jordan line were better than ever. The personal touch really helped add different touches to the line as it was an expression of Michael's thoughts at the design time.
After the success that the Air Jordan line had many other NBA players have also signed endorsement deals with the company. LeBron James, Kobe Bryant, Dwayne Wade, Carmelo Anthony, Chris Paul, Kevin Durant, Vince Carter, and many others all have signature shoes that are available. Many of these superstars have also become more in tune with the designing of their line to make sure they are truly signature lines for their personalities.
Nike basketball shoes are well endorsed by top NBA players from today and the past. Any of these lines would be a good choice for someone seeking a shoe that is fashionable and effective on the court. The fact that many of the players help design their lines keeps the choices personalized for each player and different than what other companies put out.Get the low down on the different styles of Mens Nike Shoes now in our complete Nike Shoes guide.
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